Setting up SEO

Page settings are found on the upper panel.

You can also open them from the Pages tab: click on the ellipsis icon and select Settings.

To publish a website, you should only fill out the General tab fields, all other tabs are filled in as you see fit.

The page title is displayed in the browser tabs and in the search engine results pages (SERP). The title briefly reflects what the page content is about. It is generally not recommended to use titles longer than 55-60 characters.

Every page has a unique page URL that is given after the domain name: mysite.com/menu or mysite.com/contact.

Meta description is an informative text about your business in 15—20 words that is displayed in the search engine results page below the link to your site.

Meta keywords are comma-separated words that describe what your site's content is about. They are not visible in search engine results, but when a user enters a query, the search engines may use these keywords to generate a results page.

NOTE: Meta keywords are no longer obligatory as most search engines ignore them.

Here you can set up the way a link to your page will be displayed in the social media: upload a cover image, give a title and description. Users will see this snippet by following the link.

After updating the page settings for the social media networks, you will notice that the snippet below the link to the site hasn't been updated. This is because you need to debug the post in the social media.

WhatsApp and other Meta services
You can refresh a repost by following this link. Copy-paste the link to your site and click Debug, then click Scrape again.

This file describes rules for web crawlers how to index website pages. If you are planning to hide the whole site or any of its pages from the web crawlers, learn how to do it here.

The Sitemap file contains information about the way content is organized on the site: all URLs of the pages that make up the site, videos and other resources found on the pages. It helps web crawlers to better index your content.

A favicon is an icon which you can see in the browser’s address bar before the title of a page, on the browser tabs and in bookmarks.

Some search engines display favicons in the rich snippets and search engine results page.

Upload a square 32×32 pixel image in the PNG format to the Setting -> General. We recommend using very basic, simple favicons, otherwise it will be impossible to make out the image.

The new favicon will appear on your website at once, but it may take between 2 and 8 weeks to see the change in search engine results pages.

The favicon will display on your browser tab at once, but it may take up some time for some browsers, such as Safari, to introduce the update.

To set up tags of a text element, select the text and open the text editor. In the editor, click on the ellipsis icon, then select SEO Settings.

You can choose from h1-h6, div and p. These are HTML tags that are added to the page code, and web crawlers take them into account.

<h1> tag is used for the most important heading on the page. It should be used only once per page. Reserve it for the title of your page.

<h2>–<h6> tags are less important for indexing, They can be used an unlimited number  of times on the page. Use <h2> for section headings, <h3> - for subheadings and so on, in the descending order.

The <div> tag means a container and is ignored in the indexation.

Specify <alt> tags in the image settings to ensure correct indexing of the images on the site.

Its usage has two advantages. Firstly, it increases the page ranking in the search engines when it comes to image search.

Secondly, it displays text description when it isn't possible to load an image: for example, a user has a very slow Internet connection.

To get your website shown in the search engine results page, you need to submit it for indexing by the desired search engines.