Language and region
You can set up language and region in the site settings: go to Settings → General.
Language: the translation of your site (buttons, captures, error messages) into the language of the audience.
Country: specifies the location of servers, the format of dates, phone numbers, etc.
Currency: is used in the list of leads and in the cart.
Currency symbol: if more than one currency symbol is used in your country, here you can choose which symbol will display by default.