How to set up Google Analytics 4

How to create a property in Google Analytics 4

Before setting up Google Analytics 4 (GA4), you need to create a property. Your property is a site or an application about which the statistics data are being collected.

If you have several sites, you need to create a separate property for each of them. One account in Google Analytics 4 can gather data about fifty properties.

Go to the Admin tab in Google Analytics and click Create Property.

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Fill out the Property name and click the Show advanced options button.

Switch on the Create a Universal Analytics property toggle. Then fill out the Website URL field.

Select the Create a Universal Analytics property only checkbox.

How to install Google Analytics on your site

Once the property has been created, you can set up Google Analytics for your site. The service will start operating, as soon as you have entered the counter ID.

You can connect Google Analytics in Settings → Analytics.

The counter ID is found in your Google Analytics account. Go to Admin.

Then go to Property Settings.

Copy the Tracking Id.

Paste the copied ID into the Counter ID field in Google Analytics integration window.

Google Analytics starts operating right away.

Creating a goal in Google Analytics

The Main goal in the Goals tab of all the forms and buttons on Flexbe is set up by default. It’s an ID which triggers if the desired action (clicking a button, submitting a from, etc.) is performed from this form or button.

If you want a goal from the Main goal field to be reported in Google Analytics, then create it according to the instructions below.

1. Sign in to Google Analytics and go to the Admin tab in the bottom left corner.

2. Then go to Goals in the right column.

3. To create a goal, click the red +New Goal button.

4. Select Custom in Goal setup.

5. Enter the goal name and select its type.

6. Copy the ID in the Main goal field of your form or button on Flexbe and paste it to the Category field, then click Save.

The IDs in the Main goal field are the same for all the forms and buttons. To know which form or button the goal has triggered from, you can specify a unique identifier in the Goal ID field of the selected form or button. Specify the same identifier in your Google Analytics account as in the instructions above.

Managing goals in Google Analytics

Below there is a list of events which Flexbe sends to the analytics systems, if their goals have already been set up.

Forms/Quizzes
order_done — A lead has been sent
pay_done — Successful payment

Buttons
add_to_cart — A product has been added to the cart
quiz_start — A quiz has started
form_open — A modal window is open (form)
product_show — A modal window is open (product description)
order_done — A modal window is open (“thank you” window)
modal_open — A modal window is open (another type)
modal_close — A modal window is closed
link_open — A link has been followed
file_load — A visitor has downloaded a file