How to set up Google Analytics 4
How to create a property in Google Analytics 4
Before setting up Google Analytics 4 (GA4), you need to create a property. Your property is a site or an application about which the statistics data are being collected.
If you have several sites, you need to create a separate property for each of them. One account in Google Analytics 4 can gather data about 2,000 properties.
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Fill in the Property details and click Next. Then, choose your business objectives.
Choose your platform type in the Start collecting data menu.
Now, enter your site's URL and name the stream. By default, the Enhanced measurement option is on. Set up its parameters as you see fit.
In the stream details menu, copy the Measurement ID as you will need it to integrate GA4 to you Flexbe website.
Once the property has been created, you can set up Google Analytics for your site. The service will start operating, as soon as you have entered the counter ID.
How to install Google Analytics 4 on your site
Once the property has been created, you can set up Google Analytics 4 for your site. The service will start operating, as soon as you have entered the counter ID.
To connect GA4, go to the Settings → Analytics→ Google Analytics.
In the integration window, paste the copied ID into the Counter ID field and click Connect.
The second step is to add the Google tag snippet to your site.
Go to the Admin tab of GA4, open the Property settings -> Data streams and click the arrow button in the property card. At the bottom, go to View tag instructions, then select the Install manually tab.
Here copy the Google tag code snippet and paste it to the Settings -> Code Injection as described. You can also test the installation here.
Viewing reports
To help you get acquainted with the types of reports and data collected, you might access the Google demo account to explore the reports and features of an actual ecommerce website.
We recommend using the Realtime reports tab as your starting point as it provides the freshest information about what is happening on your site.
Tracking events on the site
GA4 automatically collects a vast number of events.
By default, the Enhanced measurement toggle is turned on to collect data on page views and interactions with the site's content. To set up and customize the list of tracked events, go to the stream details and use the Events tab.