A/B testing is an instrument of marketing research. During an A/B testing you can find out how changes to the site influence the visitors’ desired actions (submitted leads, purchases, sign-ups).
Creating and running A/B tests
Select an appropriate option in the pop-up window.
A selected section (version A) is duplicated and its duplicate (version B) appears right below it. It comes in handy if you want to make slight changes of the section.
You choose any section from the catalog of templates or create one from scratch. This is the best choice if your versions A and B should significantly differ from each other.
Tests with a hidden section allow you to find out if any particular section affects the conversion rates of your site.
Statistics on A/B testing
- the number of users in both groups
- the number of leads for each version
- the conversion rate of each version
- the percentage of conversion improvement / deterioration with the version B
You can pause or complete the testing.
If you resume the A/B test, new visitors will continue to be divided into groups and the statistics will be collected further.
Completing a test